Ucommune International (NASDAQ:UK – Get Rating) and Viad (NYSE:VVI – Get Rating) are both small-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, profitability, dividends, risk and analyst recommendations.
Profitability
This table compares Ucommune International and Viad’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Ucommune International | -190.35% | -31.55% | -16.71% |
| Viad | -11.97% | -74.77% | -6.81% |
Volatility & Risk
Ucommune International has a beta of 0.28, meaning that its stock price is 72% less volatile than the S&P 500. Comparatively, Viad has a beta of 1.77, meaning that its stock price is 77% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and recommmendations for Ucommune International and Viad, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Ucommune International | 0 | 0 | 0 | 0 | N/A |
| Viad | 0 | 1 | 2 | 0 | 2.67 |
Viad has a consensus price target of $45.00, indicating a potential upside of 70.39%. Given Viad’s higher probable upside, analysts clearly believe Viad is more favorable than Ucommune International.
Institutional and Insider Ownership
3.2% of Ucommune International shares are held by institutional investors. Comparatively, 92.9% of Viad shares are held by institutional investors. 2.1% of Viad shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Valuation and Earnings
This table compares Ucommune International and Viad’s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Ucommune International | $165.95 million | 0.09 | -$313.28 million | ($72.59) | -0.05 |
| Viad | $507.34 million | 1.07 | -$92.65 million | ($4.48) | -5.90 |
Viad has higher revenue and earnings than Ucommune International. Viad is trading at a lower price-to-earnings ratio than Ucommune International, indicating that it is currently the more affordable of the two stocks.
Summary
Viad beats Ucommune International on 11 of the 13 factors compared between the two stocks.
Ucommune International Company Profile (Get Rating)
Ucommune International Ltd manages and provides agile office spaces in China and internationally. It operates self-operated and asset-light models. The company also provides individual services, such as catering, fitness, healthcare, training, and entertainment; general corporate services, such as corporate secretary, human resources, legal, finance, IT support, and tax services; incubation and corporate venturing services; design and build services; advertising and branding services; and related services. It serves individuals and enterprises. The company operates under the Ucommune brand. Ucommune International Ltd was founded in 2015 and is based in Beijing, the People’s Republic of China.
Viad Company Profile (Get Rating)
Viad Corp operates as an experiential leisure travel, and live events and marketing services company in the United States, Canada, the United Kingdom, Continental Europe, the United Arab Emirates, and Iceland. It operates through two segments, Pursuit and GES. The Pursuit segment offers vertically integrated attractions and hospitality in destinations with a collection of attractions, lodges, and sightseeing tours. The GES is a full-service live events company that offers a range of services for exhibitions, conferences, brand experiences, and venues. In addition, the company offers a collection of travel experiences in recreational attractions, food and beverage, retail, and ground transportation services. It serves event organizers and corporate brand marketers directly, as well as through a distribution channel network that include tour operators, tour wholesalers, destination management companies, and retail travel agencies. Viad Corp was founded in 1926 and is headquartered in Scottsdale, Arizona.
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